For Keisuke Yoshida, fashion design has been about the pursuit of an excitement and freshness that cuts through the stagnant mood.

He has consistently created shapes based on the human figure that capture the nuances of emotions changing every six months and their interaction with the real world.

However, after the 2024 Autumn/Winter show, Yoshida felt a premonition that the human figures expressed by KEISUKEYOSHIDA would no longer change so easily.

While a fresh story certainly has the power to overturn a rigid landscape, it comes at the cost of losing the acute sensitivity and delicate aesthetic that pervade daily life.

For the 2025 Spring/Summer collection, instead of focusing on fluctuating emotions or mental landscapes, Yoshida turned his attention to clothing directly linked to his own experiences—such as tailored jackets, Chester coats, fatigue jackets, swing tops, and hooded parkas, which are established items in men's wear and symbolic of past KEISUKEYOSHIDA collections.

This collection began with these foundational items and looked further deeper into what they mean, approaching in a way that can be seen as an attempt to explore the essence within clothing that already exists in daily life, rather than arriving at forms of clothing through a quest for essence.

Yoshida’s hands, while observing a few tailored jackets that embody the beauty of being extremely ordinary, used scissors to cut between the outer fabric and lining to create space for the body to slip in, without altering the shape.

The contrast between the outer part, which maintains the classic tailored jacket form, and the inner lining, clinging to the body’s line, evokes an elegant tension reminiscent of the mysterious elegance from the 2023 Autumn/Winter collection, which combined elements of both refined femininity and youthful boyishness.

Replacing the lining with materials like cupro and viscose blends, silk satin, or nylon, and varying the lengths, made the outer shape constant while changing the inside’s expression.

This expanded on the idea of fixation and fluidity, akin to cellular division, by repurposing materials originally meant to hug the body inside the garment to become the outer form.

It presented a collection of universally designed shirts, trousers, dresses, and jumpsuits, free from excessive shaping and draping.

When soft, smooth fabrics were adorned with foil prints or vintage-style floral patterns, a more three-dimensional and shadowy gloss emerged.

The jewelry created in collaboration with Daisuke Tanaka depicted the ambivalent blend of delicacy and strength, reflecting the underlying madness.

The dandelion motif symbolizes “something that should be everywhere but is difficult to find when sought.”

Creating from a narrative is sincere but can sometimes fall into the dilemma of isolating the creation from the real world.

This adventure, deviating from Yoshida’s previous paths through an exploration of "norm" in contemporary society, reveals a fantasy that expands within the inner depth of linings found through a dialogue with established elegance in fashion history.

This fantasy hints at Yoshida's origins while opening up to the broader narrative of history and further connecting to our everyday life.