Notably, the surrealistic expression of a woman dwelling in the designer’s inner world—a continuous challenge in pursuit of elegance since the 2023 AW collection—has been a double-edged sword, capable of evoking the absence of tangible bodies in contemporary Tokyo.
To connect the magical concept of elegance with everyday life and society, it was necessary to have the landing point in the real world, rather than taking a gaze into reality as the starting point.
“Reaching a decade milestone for KEISUKEYOSHIDA provided the perfect opportunity to revisit the brand's journey and reflecting on its design” says Keisuke Yoshida.

As past collections brought formative Items closer to socially resonant bodies, the 2025 AW collection stirred to life.
The emotions and stories hidden behind each shape were stripped away, and the verbose deformities were pared down.
As a metaphor for tension and strictness, the trench coat, given a constricted and dressy expression, finds its way back to the essence of a classic trench coat through the selection of lightweight, everyday-use materials.
The tailored jacket and Chester coat, designed to evoke a hunched posture, were updated with wearable silhouettes through restrained yet fluid shaping and a shift in texture and fabric quality, all while embody the brand’s essence.
The ribbon shirt, reflecting the keen self-awareness of adolescence, transformed into a piece of mature elegance through its cinched body silhouette.

Even in ordinary silhouettes, the designer’s vision and essence breathe.
The sheen of nylon is replaced with the luster of silk satin in the MA-1 jacket.
The precisely wool hooded coat is reversible with a nylon bench warmer, blending a casual exterior with a modern interior.
The quilted jacket inspired by the pattern of Yoshida’s own bed mattress and the coat featuring his childhood home’s carpet design reflect an understated joy in discovering traces of grace within the solitary days spent behind closed doors.

Yoshida infused the maxi skirt, designed to hang loosely as if its slips were slipping off, with the evening elegance he discovered within unguarded gestures.
The earrings, shaped like chewed gum left on silver foil, vividly evoke the underlying theme of this collection—an attentive gaze upon the objects and gestures that become buried in the repetition of everyday life.

“It is incredibly agonizing to try to integrate oneself into society while carrying solitude in a closed room. Yet, when observed from the perspective of others, that very existence, along with the floating sense, appears as something beautiful—inescapably alluring. I think, there is a paradox lies in the fact that I myself might have been saved by solitude”.
Sublimating personal aesthetic consciousness and a sense of desolation, that is immersed in the inner garden of the mind, into daily wear is akin to measuring one’s distance from society, capturing the suffocating and struggles in life in-between space where the struggle to exist is laid bare.
Despite the passage of time, the designer’s core remains unchanged—finding beauty in the nerdy, the fragile, and the irredeemable.
Society is a collective of countless solitary individuals, each adorned in their own attire.
The ROSA, chosen as the presentation venue, opened shortly after the war, offering a place where people could momentarily fill their loneliness, endure, and seek solace.
For Yoshida, who spent his youth in Ikebukuro, this embodies society itself—he, too, was one of the many who found refuge there.
“However”, Yoshida adds, “I believe I’ve spoken enough about my past.”